Our social media training sessions are designed for participants to go beyond the basics of using the various social networks for outreach purposes. We focus on teaching in-depth, platform-specific strategies for a large number of the major social media networks.
Our Social Media Training Modules
Introduction to effective social media management (TIP)
Whether you are a large hotel chain, multinational telecommunications company, or a local neighborhood bakery, social media is becoming increasingly crucial to the outreach strategy for your business. However, too many businesses miss out on the opportunities to connect more personally with their customers, simply because they do not have a strategic plan for managing social media professionally and effectively.
Social Lemons’ Introduction to Effective Social Media Management training is an interactive, personalized session designed to help improve your brand’s social media strategy and usage.
The training makes you broaden your scope on all social media aspects , both creatively and logisticallyTrainee
It was useful to get more information on the different options and online possibilities. It gives us more perspective on what we can do for our brandTrainee
I believe lots of companies can have great benefits from this knowledge.Trainee
Facebook Pages In-Depth
Facebook is the world’s largest social network with over 1 bilion active users worldwide. Using Facebook for your business or brand goes beyond setting up a profile and posting status messages. This course explores how brands can strategically use the unique features of Facebook pages to connect with existing customers as well as attract new customers.
Confused about “@” symbols? Don’t know what a “hashtag” is? This course is dedicated to the ins and outs of Twitter as a social media tool for organizations. Participants will learn how to get the most out of Twitter, one of the fastest-growing social media platforms today.
Photo Sharing Networks
Amazing images are a crucial part of telling your brand’s story online. This course includes a hands-on demonstration of two of today’s most popular photo-sharing platforms, Pinterest and Instagram, and how your brand can use these platforms effectively.
LinkedIn For Business
LinkedIn, the premier social media platform for career networking, gives businesses the opportunity to connect with professionals, job seekers, and other organizations. This course will offer techniques and best practices for using LinkedIn for Business.
Location Based Platforms
Ever wondered how your business can get more people in the door? Well social networking applications like Foursquare and Facebook Check- Ins can help you do just that.
With our course you will learn about how businesses can use Foursquare and other applications to encourage people to “check in” at your locations.
Content Strategy and Storytelling
At its core, social media is about storytelling. This course focuses on how your brand can create engaging and compelling content that will tell your story. On social media, the right mix of engaging images, conversational language, and information about your brand can encourage positive feedback from your audience.
Social Media Listening and Analysis
So you are broadcasting content on social media for your brand. But are you listening to what people are saying about your brand on social media? How can you analyze your results of your social media marketing efforts?
This course explores methods of analyzing the reach and impact of your social media outreach, as well as techniques for monitoring mentions of your brand online.
Social Media Crisis Management
In the 24-7 world of digital communication, news, good or bad, can travel worldwide within a matter of hours. With the rise of social media, bad publicity can go viral within a short period of time via Tweets, Facebook posts, and other networks.
This course stresses the importance of having a strategic plan for social media in order to effectively manage public relations during a crisis.
HootSuite is the premier social media management tool for many top organizations and companies around the world. As an official HootSuite partner, we will show you how to effectively manage and coordinate multiple social media accounts from HootSuite. More than just a social media platform, HootSuite also allows users to manage multiple team members and scheduling.
A must-have tool for any social media manager!